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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 12 sources · 4 days · First seen 20 days ago · Last updated 16 days ago

Gol Linhas Aéreas digital and AI integration

Overview

Gol Linhas Aéreas is implementing digital expansions involving its loyalty program and artificial intelligence. The airline’s Smiles program has established a partnership with Sem Parar Mais, enabling credit card holders to convert points into miles at a 1:1 ratio for use on GOL and 50 partner airlines.

Furthermore, Gol announced it will become the first airline in Latin America to integrate with OpenAI’s ChatGPT. Beginning October 19, passengers can use the @gol command within the ChatGPT interface to perform check-ins, consult trip details, select seats, and issue boarding passes. The company noted that this integration utilizes a dedicated, encrypted login environment to maintain data privacy and protect sensitive user credentials.

Entities

OpenAI · GOL Linhas Aéreas · Ramon Martins · Smiles · Dennis Herszkowicz

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The main challenge for companies is moving from AI experimentation to generating concrete business results.
[○ 1 SOURCE] TOTVS launched Corten, a Management Operating System designed to integrate back-office, customer relationship, and cloud infrastructure.
[○ 1 SOURCE] The new architecture aims to reduce technological silos and operational complexity through integrated resources.
[○ 1 SOURCE] GOL Linhas Aéreas is integrating with ChatGPT to allow check-in and boarding pass generation via the AI assistant.
[○ 1 SOURCE] The ChatGPT integration for GOL customers will be available on October 19 at no additional cost.
[○ 1 SOURCE] The 3rd Trust Summit will take place on October 29 in Fortaleza to discuss cybersecurity and AI.

Timeline

16 days ago

[TECHNOLOGY] 10 sources
TOTVS launches new management system and GOL integrates ChatGPT
TOTVS launched its Corten Management Operating System at Universo 2026, while GOL Linhas Aéreas announced a first-in-Latin America ChatGPT integration for passenger check-ins.
20 days ago

[BUSINESS] 2 sources
Gol Linhas Aéreas announces ChatGPT integration and new loyalty partnership
Gol Linhas Aéreas is launching a partnership with Sem Parar Mais for mile conversions and integrating with ChatGPT to allow passengers to check in and manage trips via the AI platform.

Sources

aeroportosbrasil.com.br · brasilemfolhas.com.br · cenariomt.com.br · chapeconoticias.com.br · exame.com · hoteliernews.com.br · jornalempresasenegocios.com.br · letsmoney.com.br · meioemensagem.com.br · mundorh.com.br · saobentoemfoco.com.br · viagemegastronomia.com.br