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[SITUATION] · [ACTIVE] · [TECHNOLOGY]
2 clusters · 2 sources · 13 days · First seen · Last updated
Google Ads budget and channel control updates
Overview
Google is implementing new channel prioritization and budget allocation controls within Google Ads. These updates allow marketers to rank ad networks and set percentage-based spending ceilings for low-priority channels to prevent them from absorbing excessive budget shares. The rollout affects several campaign types, including Search, Shopping, Performance Max, and Demand Gen.
Following the initial rollout, Google released version 26.1 of its Ads API. This update introduces a two-tier system for prioritizing Google-owned properties and Search Partners through optional spending caps. The API enhancements also include new services for checking Local Services eligibility, household income exclusions for Performance Max campaigns, and expanded reporting segments for vertical ads.
Entities
Timeline
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[TECHNOLOGY] 2 sourcesGoogle Ads API and Admixer release platform updates
Google Ads API version 26.1 introduces new budget controls and local services eligibility, while Admixer updates its platform with enhanced Key-Value reporting and improved app identification.
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[TECHNOLOGY] 4 sourcesGoogle Ads introduces new channel prioritization and budget controls
Google Ads is introducing channel prioritization tools that allow advertisers to rank ad networks and set budget caps on low-priority inventory for Search, Shopping, and Performance Max campaigns.
Sources
blog.admixer.com · seroundtable.com