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2 clusters · 9 sources · 9 days · First seen · Last updated
Greek road safety campaigns
Overview
In July 2026 the DRIVE SAFE ACHAIA programme held its first street‑level event in Patras, organized by local insurers, the traffic police and the Chamber of Commerce. The initiative focused on basic safe‑travel habits such as seat‑belt use, speed limits and avoiding mobile‑phone distraction, and was presented as the start of an ongoing regional campaign.
A week later the national Institute of Road Safety announced a broader summer push aimed at tourists. Building on a series of campaigns that have run at Athens International Airport since 2013, the 2026 effort will use digital screen networks, a multilingual web‑app, QR‑code kiosks and a short safety video to reach visitors nationwide. The programme is backed by the Ministry of Infrastructure and Transport and highlights Greece’s recent improvement in EU road‑death rankings.
Together, the snapshots show a scaling of road‑safety activity in Greece: from a localized pilot in Patras to a coordinated, country‑wide campaign targeting both residents and the growing tourist flow.
Entities
Ministry of Infrastructure and Transport (Greece) · Athens International Airport · Institute of Road Safety (Ι. Ο. ΑΣ.) “Panos Mylonas” · Greek Road Service of Supervision and Safety Systems · Giorgos Kotseras
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 2 SOURCES] The Institute of Road Safety launched the “Enjoy visiting Greece – Stay safe on the road” campaign at Athens International Airport for the summer.
- [● 2 SOURCES] The summer campaign has been running each year since 2013.
- [● 2 SOURCES] ELSTAT reported 185 traffic deaths, 192 serious injuries and 3,706 light injuries in Greece during the summer 2025 period (June‑August).
- [● 2 SOURCES] The Institute was invited by the European Commission to present its initiative at the European Road Safety Charter awards ceremony in Brussels in 2022.
- [● 2 SOURCES] A new digital outdoor campaign titled “Holidays from holidays” will run in August 2026 under the Ministry of Infrastructure and Transport.
- [○ 1 SOURCE] The Road Service Systems Oversight and Safety launched a multilingual web app and QR‑code kiosks covering 99 % of vehicle‑rental outlets nationwide to inform tourists about road‑safety rules.
- [○ 1 SOURCE] Deputy Minister Giorgos Kotseras said Greece achieved the second‑best EU performance in reducing fatal road deaths in 2025.
- [○ 1 SOURCE] A 45‑second video titled “Θα Ζήσω” was produced to encourage responsible driving among holidaymakers.
Timeline
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14 days ago
[HEALTH] 4 sourcesGreek Institute of Road Safety rolls out summer campaigns for touristsGreece's Institute of Road Safety continues its summer “Enjoy visiting Greece – Stay safe on the road” campaign, adds a new “Holidays from holidays” drive for August 2026, and highlights 2025 traffic‑fatality‑s
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23 days ago
[CULTURE] 5 sourcesDrive Safe Achaia campaign holds first road‑safety event in Patras, GreeceThe DRIVE SAFE ACHIA road‑safety campaign held its first event in Patras, Greece, with insurers, police and Extra Assistance promoting safe‑travel rules and receiving a positive public response.
Sources
flamis.gr · flash.gr · fleetnews.gr · insuranceworld.gr · newsauto.gr · pelop.gr · portnet.gr · skaipatras.gr · thestival.gr