[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 4 sources · 8 days · First seen · Last updated

Greek sports retail market growth and consolidation

Overview

The Greek sports retail market saw significant expansion between January and August 2026. Sales value reached €344.6 million, marking a 16.3% increase over the same period in 2025, while sales volume rose by 33.8% to 11.1 million units.

Growth is being driven by the ‘athleisure’ trend, where athletic fashion is used for daily wear. Footwear remains the dominant segment, accounting for approximately 51% of turnover, followed by clothing at 37.4%.

The market is undergoing consolidation among major players. The Cosmos Sport / JD Sports group has taken full control of Cosmos Sport, and the company is currently awaiting a decision from the Competition Commission regarding its proposed acquisition of Sport Vision. Three entities—Cosmos Sport / JD Sports, Sportswear Market (Fourlis Group), and Zakcret—are estimated to represent roughly half of the total market.

Entities

Fourlis Group · Cosmos Sport / JD Sports · Cosmos Sport · JD Sports Fashion · ZAKCRET Sports

Timeline

  1. [BUSINESS] 2 sources
    Greek sportswear market grows as major players consolidate

    The Greek sportswear market grew 16.3% to 344.6 million euros in early 2026, driven by major players like JD Sports and Fourlis Group and a rising trend in athleisure fashion.

  2. [BUSINESS] 2 sources
    Greek sports retail market grows 16.3% to €344.6 million

    The Greek sports retail market grew 16.3% to €344.6 million in the first eight months of 2026, driven by rising unit volumes and the popularity of the athleisure trend.

Sources

efsyn.gr · fashiondaily.gr · newsbomb.gr · ot.gr