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2 clusters · 4 sources · 5 days · First seen · Last updated

GS25 ready-to-eat meal product expansion

Overview

GS25, operated by GS Retail, has seen significant growth in its ready-to-eat food categories driven by trending recipes and collaborations. In mid-October, the retailer reported a 36.2% year-on-year increase in gimbap sales, fueled by products like the ‘Myeongran Whole Egg Gimbap’ and the ‘Buldak Cheese Omelet Gimbap,’ the latter of which sold over 500,000 units within a month.

Following this success, GS25 is further diversifying its lineup to address changing consumer eating patterns. The retailer is introducing bakery-style sandwiches using specialty breads such as ciabatta and salt bread to target the breakfast market, alongside new series of bite-sized mini kimbap designed for convenience.

Entities

GS Retail · GS25 · Sikmulwon Gimbap · Samyang Foods

Timeline

  1. [BUSINESS] 3 sources
    GS25 expands ready-to-eat meal options with bakery-style sandwiches and mini kimbap

    GS25 is expanding its ready-to-eat menu by introducing bakery-style sandwiches using ciabatta and salt bread, alongside new bite-sized mini kimbap varieties.

  2. [BUSINESS] 2 sources
    GS25 gimbap sales rise 36.2% following trending recipe collaborations

    GS25 gimbap sales rose 36.2% this month, driven by successful collaborations with famous restaurants and trending social media recipes like Buldak cheese omelet gimbap.

Sources

biz.heraldcorp.com · dailymagazine.co.kr · socialvalue.kr · zdnet.co.kr