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2 clusters · 4 sources · 3 days · First seen · Last updated
Halloween 2026 consumer and social trends
Overview
Digital conversations and market behaviors regarding Halloween 2026 vary by region. In Colombia, social media engagement is concentrated on sweets, snacks, retail, and events. Major brands like LOS40 and Paleta Drácula have gained traction through specific promotions, while large scale musical events are scheduled at venues such as El Campín stadium.
In Vietnam, social media shows high engagement from influencers and celebrities showcasing diverse costume themes. However, the physical retail market in Ho Chi Minh City has seen relatively quiet foot traffic despite a wide availability of decorations and costumes in shopping centers and supermarkets.
Entities
Grupo Nutresa · Colombina · Vietnam · Colombia · Ho Chi Minh City
Timeline
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[CULTURE] 2 sourcesHalloween 2026 celebrations and market trends in Vietnam
While Vietnamese influencers are driving high engagement through elaborate Halloween 2026 costumes online, retail markets in Ho Chi Minh City report sluggish sales for festive decorations and outfits.
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[CULTURE] 2 sourcesColombia Halloween 2026: Brands and consumer trends
Digital trends in Colombia for Halloween 2026 show high engagement in sweets, retail, and themed events, with brands like LOS40 and Colombina leading social media conversations.
Sources
colombia.com · cornwallsavetrees.co.uk · kenh14.vn · tienphong.vn