Harlech Foodservice seasonal sales surge

Overview

Harlech Foodservice, a food wholesaler based in North Wales, has reported a 1,100 per cent increase in festive pre-orders compared to the previous year. The company is currently projected to reach record sales of £75 million.

To manage this seasonal surge, the firm held its first Christmas Roadshow in Wrexham. The event featured 28 producers, including Powys-based companies such as Henstone Distillery and Radnor Hills, who used a speed-dating format to present products to the company’s sales, marketing, and supply chain teams. The company’s new Christmas brochure includes 420 products, with 78 new lines aimed at serving restaurants, pubs, schools, and hospitals across Wales, the Midlands, Shropshire, and the North West of England.

Entities

Harlech Foodservice · Chris Gregson · Radnor Hills · Powys · Mark Lawton

Timeline

1 day ago

[BUSINESS] 2 sources
Powys food and drink firms see surge in Christmas orders
Harlech Foodservice reports a 1,100 per cent increase in Christmas pre-orders, benefiting local Powys producers like Henstone Distillery and Radnor Hills.
5 days ago

[BUSINESS] 3 sources
Harlech Foodservice reports 1,100% increase in festive pre-orders
North Wales wholesaler Harlech Foodservice reports a 1,100% surge in festive pre-orders and is targeting record sales of £75 million.

Sources

countytimes.co.uk · denbighshirefreepress.co.uk · nation.cymru · northwalespioneer.co.uk · tivysideadvertiser.co.uk