[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 9 sources · 3 days · First seen · Last updated

Honda and Mitsubishi automotive partnership

Overview

Honda Motor and Mitsubishi Motors Corporation have signed a memorandum of understanding to co-develop a new Honda-branded pickup truck. The vehicle will be built using the Mitsubishi Triton platform and is projected to enter the ASEAN market by 2028.

This agreement represents the first vehicle supply deal between the two Japanese manufacturers. The collaboration is intended to allow Honda to enter a vehicle segment it does not currently serve in the Asia-Pacific region, while helping Mitsubishi increase production volumes and optimize capacity at its manufacturing facility in Thailand. The partnership operates within a broader framework established in August 2024 that also includes Nissan.

While specific design details remain unconfirmed, the project marks the first instance of product mutual supplementation between the two companies, leveraging the existing Triton platform to target the regional pickup segment.

Entities

Mitsubishi Triton · Honda · Thailand · Asia-Pacific · Mitsubishi Motors

Timeline

  1. [BUSINESS] 3 sources
    Honda and Mitsubishi to develop new pickup truck for ASEAN markets

    Honda and Mitsubishi Motors will collaborate to develop a new pickup truck based on the Mitsubishi Triton, targeting the ASEAN market for a 2028 launch.

  2. [BUSINESS] 6 sources
    Honda and Mitsubishi partner to develop new pickup truck

    Honda and Mitsubishi have signed an agreement to develop a new pickup truck based on the Mitsubishi Triton platform, targeting a 2028 launch in the Asia-Pacific region.

Sources

autodealer.co.za · avto-magazin.metropolitan.si · en.baoquocte.vn · in.vroomhead.com · response.jp · revistacarro.com.br · soha.vn · timesnownews.com · topgear.com.ph

This summary has been updated 1 time: see revision history