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2 clusters · 4 sources · 29 days · First seen · Last updated

International fast-food expansion in Romania

Overview

The fast-food and casual dining market in Romania is seeing increased activity from international brands.

In September 2026, the Hungarian chain Simon’s Burger began its expansion into Romania with a flagship restaurant in Cluj-Napoca. Managed by Simon’s Burger CJ SRL, the company intends to use this location to test operations as part of a long-term goal to establish a network of 25 restaurants across major Romanian cities within five years.

By October 2026, broader market trends showed continued growth from other international entities. Popeyes, managed by Rex Concepts, announced plans to open a location in Galați, building on its existing presence in several Romanian cities. Simultaneously, the Serbian chain Burrito Madre announced its entry into the market with a new location at Mega Mall in Bucharest.

Entities

Rex Concepts · Simon’s Burger · Romania · Tóth Simon · Grüman Róbert

Timeline

  1. [BUSINESS] 2 sources
    International fast-food brands expand presence in Romania

    International food brands are expanding in Romania, with Popeyes planning a new location in Galați and Serbian chain Burrito Madre opening its first restaurant in Bucharest.

  2. [BUSINESS] 2 sources
    Simon’s Burger expands to Romania with flagship opening in Cluj-Napoca

    Hungarian burger chain Simon’s Burger has opened its first Romanian flagship restaurant in Cluj-Napoca, planning to expand to 25 locations nationwide over the next five years.

Sources

adevarul.ro · economica.net · epitesti.ro · forbes.ro