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2 clusters · 4 sources · 21 days · First seen · Last updated

Internorga trade fair anniversary preparations

Overview

In preparation for its 100th anniversary in 2027, the Internorga trade fair for the hospitality and foodservice industry has initiated several organizational changes.

The fair first unveiled a new corporate design featuring a revised wordmark, a new color and image palette, and the campaign motto ‘There’s more inside.’ The rebranding utilizes a circle motif to evoke industry symbols like plates and glasses, while reinterpreting the pineapple as a symbol for the ideas and innovations within the sector.

Following the rebranding, Internorga announced a restructuring of its exhibition halls to better accommodate industry growth. The Digital Solutions sector will occupy Hall A3 in its entirety, and the Food & Beverages section is expanding to a record size. Additionally, a new independent exhibition area titled ‘Future Food & Drinks’ is being established in Hall B5 to highlight emerging themes.

Entities

Hamburg Messe und Congress · Matthias Balz · INTERNORGA · Grow Agency

Timeline

  1. [BUSINESS] 2 sources
    Internorga restructures exhibition halls for anniversary edition

    Internorga is restructuring its exhibition halls for its anniversary edition, expanding its Food & Beverages area and dedicating Hall A3 entirely to Digital Solutions for the hospitality industry.

  2. [BUSINESS] 3 sources
    Internorga unveils new corporate design ahead of 100th anniversary

    Internorga has introduced a new corporate design and campaign motto, ‘There’s more inside,’ ahead of its 100th anniversary trade fair in 2027.

Sources

baeko-magazin.de · de.mimi.hu · fleischwirtschaft.de · moebelkultur.de