Japanese fast‑food summer promotions 2026

In mid‑July 2026, McDonald’s Japan began a limited‑time “Tokuniraldo” campaign (July 15‑August 11) that discounted its 15‑piece Chicken McNuggets to ¥490 and introduced seasonal sauces and Pokémon‑themed packaging. The same period saw a partnership with confectionery maker Morinaga to sell a range of dessert items under the “Mc’s Morinaga Sweets” brand.

A few weeks later, other Japanese fast‑food chains launched their own summer discounts. Bikkuri Donkey offered app‑or LINE‑based coupons (July 27‑August 25) that let customers buy an L‑size “Bikkuri Fried Potato” or “Strawberry Milk” for the price of an S‑size. Meanwhile, KFC rolled out a nationwide four‑week promotion (July 29‑August 25) pricing all soft‑drink sizes at ¥100, covering lemonade, Pepsi, melon soda and teas.

Together, these snapshots illustrate a broader trend of Japanese fast‑food operators using coordinated summer‑season price cuts and limited‑edition menu items to attract customers during the July‑August period.