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2 clusters · 2 sources · 3 days · First seen · Last updated

Koikeya regional potato chip product launch

Overview

Koikeya Co., Ltd. is expanding its ‘Koikeya Pride Potato 100%’ series with the introduction of new regional flavors in Japan. The rollout includes ‘Scallop Butter (Jomon)’, which utilizes scallops from Aomori and butter from Hokkaido, and ‘Akaushi Garlic Soy Sauce (Kumamoto)’.

Both products are scheduled for a pre-release in convenience stores on September 21, 2026, with a general release in supermarkets following on October 12, 2026. To support the ‘Scallop Butter’ launch, the company is implementing a cultural preservation initiative, donating 1 yen per bag sold to support Jomon Prehistoric Sites in Northern Japan.

Additionally, the company is conducting a ‘100% Correct Answer Challenge’ marketing campaign from September 16 to October 13, 2026, offering lottery prizes to participants who correctly answer quiz questions on the official website.

Entities

Koikeya · Jomon Prehistoric Sites in Northern Japan · Koikeya Co., Ltd.

Timeline

  1. [BUSINESS] 2 sources
    Koikeya launches new regional potato chip flavors in Japan

    Koikeya is launching two new regional-themed potato chip flavors, ‘Akaushi Garlic Soy Sauce’ and ‘Scallop Butter,’ accompanied by a quiz-based promotional campaign in Japan.

  2. [BUSINESS] 2 sources
    Koikeya to launch scallop butter potato chips supporting Jomon heritage

    Koikeya will release its ‘Scallop Butter (Jomon)’ potato chips in September 2026, donating 1 yen per bag to support the Jomon Prehistoric Sites World Heritage sites in northern Japan.

Sources

dtimes.jp · prtimes.jp