Korean financial platform expansions

In late July 2026, Samsung Asset Management announced an upgrade to its FunETF platform, adding detailed data on roughly 5,500 U.S.-listed ETFs alongside its existing Korean ETF coverage. The enhancement lets users compare up to five ETFs across both markets simultaneously and introduces a daily “US ETF Theme” service that highlights recent NYSE trends. To drive adoption, Samsung offered coffee coupons and Korean Air gift‑card prizes for users who register and add multiple U.S. ETFs to their watchlists before the end of August.

On the same day, Korea Investment & Securities integrated its Web Trading System into the Coinone mobile app, allowing users to trade Korean‑listed stocks without a separate brokerage application. The new “Stock Investment” tab routes investors through a simple verification step to KIS’s trading platform. The partnership follows KIS’s May investment of about 800 billion won together with OKX Ventures, each taking roughly 20 % of Coinone’s equity after regulator approval. New account holders receive a Naver Pay credit, and existing customers can earn additional credits and a chance to win Samsung Electronics shares. Both moves illustrate Korean financial firms expanding digital offerings to include broader global investment options and tighter integration with fintech services.