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2 clusters · 4 sources · 3 days · First seen · Last updated

LaLiga global expansion and strategic growth

Overview

LaLiga is pursuing global expansion and technological modernization to increase its revenue and competitiveness. The league has secured significant broadcasting agreements in international markets, including a four-season exclusive media partnership with Migu in mainland China and a long-term deal with CazéTV in Brazil lasting until May 2032.

To support its growth, LaLiga is implementing connected ball technology using Kinexon sensors to assist with VAR and semi-automated offside technology. These advancements coincide with a financial strategy to reach revenues of nearly 6 billion euros by the 2026/27 season, aiming to reduce the financial disparity with the English Premier League. Media rights distribution within Spain continues to follow legal frameworks that allocate 90% of centrally marketed revenues to the Primera División.

Entities

LaLiga · Javier Tebas · LiveMode · FIFA · CazeTV

Timeline

  1. 3 days ago

    [SPORTS] 2 sources
    LaLiga implements new technology and targets 6 billion euro revenue

    LaLiga is adopting FIFA-style connected ball technology, targeting 6 billion euros in revenue by 2026/27, and following a legally mandated media rights distribution model.

  2. 5 days ago

    [BUSINESS] 2 sources
    LaLiga secures new broadcasting deals in China and Brazil

    LaLiga expands its global reach through a new four-season exclusive media partnership with Migu in China and a long-term broadcasting deal in Brazil via CazéTV, which is seeking sublicensing partners.

Sources

bastidoresdatv.com.br · calcioefinanza.it · fussball-geld.de · massiac.fr