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3 clusters · 4 sources · 22 days · First seen · Last updated

Launch and premiere of ‘Contract Marriage’ reality program

Overview

Producer Nam Kyu-hong, recognized for dating reality programs, announced a new marriage simulation show titled ‘Contract Marriage’. Scheduled to premiere on September 28 on MBC Every1 and KBS Joy, the program differs from traditional dating shows by focusing on the realities of marital life. Participants enter contracts to experience life as a married couple to test long-term compatibility.

Hyoyeon, a member of the K-pop group Girls' Generation, has been confirmed as an MC for the program. Serving as part of a ‘Marriage Interference Team’, she will provide analysis and reactions from the perspective of unmarried women. Hyoyeon noted her excitement regarding the premise of skipping the dating phase to begin directly with marriage, though she mentioned her honest reactions might require significant editing.

The program premiered on September 28, featuring participants who simulate marriage by adhering to specific contractual clauses, such as living in one partner's home and managing shared expenses under strict rules. The first episode featured Sang-cheol, a Boeing supply chain analyst, and Young-sook, a nurse, both of whom are divorcees.

Despite being exclusive to Netflix for streaming, which limits real-time online viewing in Korea, the premiere achieved a combined average viewership rating of 1.3%, with a peak of 1.6%. During the broadcast, former footballer Ahn Jung-hwan offered advice to a participant named Jeong-hwan regarding maintaining respect and etiquette within a marriage.

Entities

KBS Joy · MBC Every1 · Nam Kyu-hong · Girls' Generation · Netflix

Timeline

  1. [CULTURE] 3 sources
    Contract Marriage reality show premieres with simulated marriage format

    Producer Nam Kyu-hong’s new reality show ‘Contract Marriage’ premiered on KBS Joy and MBC Every1, featuring participants navigating simulated marital life through strict legalistic agreements.

  2. [CULTURE] 2 sources
    Hyoyeon to join ‘Contract Marriage’ reality show as MC

    Girls' Generation's Hyoyeon will join the new marriage simulation reality show ‘Contract Marriage’ as an MC, providing sharp commentary on couples starting their relationships through contracts.

  3. [CULTURE] 3 sources
    Producer Nam Kyu-hong to launch marriage simulation reality show

    Producer Nam Kyu-hong is launching ‘Contract Marriage’, a new reality show on MBC Every1 and KBS Joy that simulates married life to help participants find compatible partners.

Sources

isplus.com · m.sportalkorea.com · news.donga.com · sportschosun.com

This summary has been updated 1 time: see revision history