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2 clusters · 2 sources · 22 days · First seen · Last updated

Lawson regional food collaborations in Japan

Overview

In late July 2026, Lawson and snack maker Montaure introduced limited-edition sweets utilizing regional Japanese ingredients. These initial releases included a milk-pudding and azuki-bean dessert from Lawson, alongside sweet potato-based products from Montaure produced in collaboration with the JA Kanazawa City agricultural cooperative.

Following these specific product launches, Lawson expanded its regional focus on August 18, 2026, with the nationwide ‘Glocal Gourmet Festival’. This campaign spans eight regions across Japan and features collaborations with local specialty shops to create regional variations of staple items, such as ‘Karaage-kun’ fried chicken and ‘Premium Roll Cakes’. Regional offerings include flavors inspired by Hokkaido melon, Sendai’s Zunda, and Kyushu soy sauce.

Entities

Lawson · Kanazawa Kenrokuan · Tokushima Sangyo · JA Kanazawa City · Montaure

Timeline

  1. about 1 month ago

    [BUSINESS] 2 sources
    Lawson launches regional gourmet festival across Japan

    Lawson is launching its ‘Glocal Gourmet Festival’ across eight Japanese regions, featuring regional collaborations like Zunda Shake roll cakes and local specialty Karaage-kun flavors.

  2. about 2 months ago

    [BUSINESS] 2 sources
    Lawson and Montaure roll out limited‑edition Japanese sweets featuring regional ingredients

    Lawson launches a milk‑pudding‑azuki dessert on 21 July 2026; Montaure releases two Goro‑shima sweet‑potato snacks on 3 August 2026, both limited‑edition collaborations with regional producers.

Sources

dtimes.jp · weekly.ascii.jp