LEGO Group seasonal product releases

The LEGO Group has initiated several seasonal product releases and promotional activities for the latter half of 2026. In August, the company released its 2026 holiday gift guide, showcasing a range of products for various age groups. The collection includes DUPLO Classic and LEGO Friends sets for younger children, alongside more complex models for enthusiasts, such as NASA Artemis sets and specific vehicle models like the Ferrari F2004 and the Koenigsegg Sadair’s Spear Hypercar. Following the holiday guide, the company launched a ‘Back to Hogwarts’ promotional event running from August 29 to September 6, 2026. This event features the release of the Ministry of Magic Collectors’ Edition (76476), which was made available to LEGO Insiders through an early access period. The promotion includes several gift-with-purchase offers, such as a Ministry of Magic Phone Booth (5011072) for purchasers of the Collectors’ Edition, and the Ministry Munchies & The Daily Prophet Stands (40901) set for customers meeting specific spending thresholds (US$130, £115, or €130). Other rewards include a Dumbledore’s Office with Harry Potter (30724) polybag and a Harry Potter 25th Anniversary Bauble redeemable via Insiders points. Looking ahead to September 2026, the company has announced a diverse lineup of new releases. This includes licensed sets such as a SpongeBob SquarePants Bikini Bottom model, a Star Trek U.S.S. Enterprise NCC-1701 Bridge set, Gremlins BrickHeadz, and a Batman Returns Batmobile available through Insiders Early Access. Other notable additions include a Doctor Doom bust from the Marvel line, a Nike Air Force 1 collaboration, and a FIFA World Cup trophy model. The upcoming schedule also features the Midnight Valley Collection and the 2026 range of LEGO Advent Calendars covering themes like Star Wars, Marvel, Disney, City, and Friends.