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2 clusters · 3 sources · 21 days · First seen · Last updated

Levi's couture denim partnership

Overview

Levi's first announced a collaboration with designer Christelle Kocher during Paris Haute Couture Week, unveiling a ten‑silhouette denim capsule that reinterprets classic Levi's pieces. In a later release, the company detailed the collection’s construction—sculptural denim treatments, pleats, feather and flower appliqués, lace, resin‑coated denim, and leather embroidery—and highlighted statements from Kocher about blending American denim heritage with French craftsmanship, as well as Levi's Europe marketing vice‑president emphasizing the brand’s entry into haute couture.

The two snapshots together trace the rollout from the initial announcement to a fuller description of the capsule’s design concepts and strategic positioning within the high‑fashion arena.

Entities

Maison Lemarié · Christelle Kocher · Paris Haute Couture Week · Mathilde Vaucheret · Levi's

Timeline

  1. 26 days ago

    [CULTURE] 3 sources
    Levi's partners with Christelle Kocher for haute couture denim capsule in Paris

    Levi's launched a 10‑piece haute couture denim capsule designed by Christelle Kocher at Paris Haute Couture Week, marrying American denim heritage with French artisanal craft.

  2. about 2 months ago

    [BUSINESS] 3 sources
    Levi's unveils couture denim capsule with Christelle Kocher at Paris Couture Week

    Levi's teamed with designer Christelle Kocher to launch a couture denim capsule at Paris Couture Week, reworking classic styles with haute‑couture techniques and aiming to premiumise the brand.

Sources

dameskarlette.com · grazia.fr · tendancesgraphiques.fr