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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 5 sources · 6 days · First seen · Last updated
LG Uplus customer loyalty and subscription expansion
Overview
LG Uplus is shifting its service model toward experience-based and bundled subscription offerings. The company announced plans to triple its experience-based membership benefits for long-term customers, moving away from traditional discounts to focus on unique cultural and leisure activities. This follows high demand for exclusive events, such as an autumn outing that saw a 9.2 to 1 competition rate.
Additionally, the company has launched six new subscription bundles through its ‘Udok’ platform. These bundles, priced at 9,900 KRW per month, combine digital content like eBooks from Kyobo Book Centre or digital magazines from Moazine with lifestyle perks including coffee, movie vouchers, and shopping credits. The initiative aims to address consumer trends by providing high utility through integrated services.
Entities
LG Uplus · Moazine · Kyobo Book Centre · Udok · Konjiam Resort
Timeline
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[BUSINESS] 3 sourcesLG Uplus launches bundled subscription packs for books and magazines
LG Uplus has launched six subscription bundles on its Udok platform, offering eBooks or digital magazines paired with coffee, movie, or shopping benefits for 9,900 KRW per month.
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[BUSINESS] 2 sourcesLG Uplus to triple experience-based membership benefits next year
LG Uplus is expanding its experience-based membership program, planning to triple its long-term customer invitation events next year following a successful autumn outing at Hwadamsup.
Sources
biz.heraldcorp.com · m.sportalkorea.com · seoul.co.kr · smcaen.fr · socialvalue.kr