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3 clusters · 23 sources · 5 days · First seen · Last updated

Luxury automotive showcases at Monterey Car Week

Overview

Luxury automotive brands Bentley, Mercedes-Benz, and Karma Automotive have announced significant showcases for the 2026 Monterey Car Week in California.

Bentley plans to host ‘Stazione Remota’, an invite-only event in Carmel Valley. The brand will exhibit the Bentayga X Concept, a custom pink and green Bentayga with an integrated espresso bar, the Continental Supersports, and a rare 1926 Bentley named ‘Smoky’.

Mercedes-Benz is launching a ‘Future Classics Auction House’ at Pebble Beach to highlight current Mercedes-AMG and Mercedes-Maybach models. A central feature is a collaboration with NBA star LeBron James through the MANUFAKTUR Made to Measure program. James has worked with the brand to create two unique, highly customized Mercedes-Maybach S-Class vehicles, of which only two exist globally. One has been added to James’s personal collection, while the second, featuring a ‘MANUFAKTUR Light Ivory’ monochromatic exterior, is scheduled for auction to benefit the LeBron James Family Foundation. The bespoke vehicle includes ‘LJ’ emblems, ‘Stormy Weather Nappa leather’, and engravings of the GPS coordinates for Akron, Ohio, and the birth dates of James’s three children.

Karma Automotive is presenting a lineup focused on extended-range electric vehicles (EREV). This includes the 2027 Karma Gyesera Grand Coupe, a four-seat luxury sedan with a hybrid EREV powertrain producing 566 horsepower, scheduled for customer deliveries in December 2026. The showcase also features the upcoming 2028 Karma Amaris GT and the 2029 Karma Kaveya Super Coupe, a high-performance battery-electric vehicle expected to deliver over 1,000 horsepower.

Entities

LeBron James · Mercedes-Maybach · LeBron James Family Foundation · Akron · Bentley

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    LeBron James and Mercedes-Maybach partner on two custom S-Class vehicles

    LeBron James and Mercedes-Maybach have co-designed two exclusive S-Class vehicles; one is for his collection and the other will be auctioned to benefit his foundation in Akron.

  2. 6 days ago

    [CULTURE] 5 sources
    LeBron James unveils custom Mercedes-Maybach for charity auction

    LeBron James has revealed a custom Mercedes-Maybach S 680 featuring personalized details. The vehicle will debut at Monterey Car Week before being auctioned for the LeBron James Family Foundation.

  3. 6 days ago

    [BUSINESS] 16 sources
    Karma Automotive unveils luxury EREV lineup at Monterey Car Week

    Karma Automotive unveiled its future luxury lineup at Monterey Car Week, led by the 2027 Gyesera Grand Coupe, a 566-hp extended-range electric vehicle (EREV).

Sources

autoconnectedcar.com · autojournal.fr · automotiveaddicts.com · bmwnews.it · cnbce.com · deployant.com · drive.gr · dunesmagazine.com · ecoloauto.com · handwerksblatt.de · heavyharmonies.com · kreiszeitung.de · liner.hu · mannheim24.de · mbpassion.de · memesita.com · mononews.gr · op-online.de · revo30.org · skmcycles.com · the360mag.com · time.news · topfreizeit.de

This summary has been updated 2 times: see revision history