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2 clusters · 5 sources · 13 days · First seen · Last updated

Mars Incorporated European operations and market presence

Overview

Mars Incorporated is expanding its footprint and investment in Europe. In Germany, the company announced plans to invest approximately 85 million euros through 2027 into its Viersen chocolate production and Verden pet nutrition facilities. This follows previous investments exceeding 150 million euros made between 2021 and 2025, bringing the total multi-year investment in Germany to over 235 million euros.

In Spain, the snack food market is reported to generate 12 billion euros in sales, with a projected 3% growth rate over the next five years. Mars remains a major player in this sector through its confectionery, gum, and pet care brands. Following an alliance with Kellanova, the company has expanded its global workforce to approximately 170,000 employees, with over 25,000 employees across 24 factories in Europe.

Entities

Mars Incorporated · Carsten Simon · Kellanova · Mars Wrigley · Spain

Timeline

  1. [BUSINESS] 5 sources
    Mars Snacking reports 12 billion euro sales in Spain

    Spain's snack market reaches 12 billion euros in sales, with a 3% growth forecast. Mars Incorporated continues to expand its footprint in the region following its alliance with Kellanova.

  2. [BUSINESS] 2 sources
    Mars to invest 85 million euros in German production sites

    Mars plans to invest 85 million euros in its German production sites through 2027 to advance technology and optimize manufacturing for confectionery and pet nutrition.

Sources

elcorreoweb.es · lacronicabadajoz.com · lacronicadebadajoz.elperiodicoextremadura.com · laopinioncoruna.es · ocio.diarioinformacion.com