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2 clusters · 4 sources · 9 days · First seen · Last updated

Matsuya menu expansions in Japan

Overview

Japanese beef bowl chain Matsuya has introduced several new menu items across its nationwide locations. On October 6, the company launched ‘Neo Kashmir Curry’, a reimagined version of a dish from its specialty brand, My Curry Shokudo. This version features a thin, liquid-like sauce designed for deep richness and gradual spice stimulation, intended to be more accessible to a wider audience.

Following this, Matsuya announced the October 20 launch of the ‘Goro Chiki Chili Sauce’ series. This Chinese-style menu includes large pieces of chicken coated in a sweet and sour chili sauce made with doubanjiang, served over eggs. The ‘Neo Kashmir Curry’ remains available as a limited-time offering, described as having a thin, dark brown roux with a complex, spicy, and slightly bitter flavor profile.

Entities

Matsuya · My Curry Shokudo · Delhi

Timeline

  1. [BUSINESS] 2 sources
    Matsuya introduces new Chinese-style chicken and spicy curry menus

    Matsuya is expanding its menu in Japan with the launch of Chinese-style ‘Goro Chiki Chili Sauce’ chicken and a spicy, limited-time ‘Neo Kashmir Curry’.

  2. [BUSINESS] 3 sources
    Matsuya launches Neo Kashmir Curry nationwide in Japan

    Matsuya has launched ‘Neo Kashmir Curry’ nationwide in Japan, offering a redesigned, more accessible version of the popular curry style found at its My Curry Shokudo brand.

Sources

huffingtonpost.jp · prtimes.jp · rocketnews24.com · weekly.ascii.jp