< Back to situations

We’ll email you as it develops, and you can follow the whole thread from day one.

[SITUATION] · [ACTIVE]

2 clusters · 2 sources · 28 days · First seen · Last updated

Categories: BUSINESS

McDonald's new outlets in Italy

Entities: Barletta · Aurelia Antica · McDrive · McDonald's · Grosseto

Overview

In early July 2026, McDonald’s announced the opening of two restaurants in the Italian towns of Clusone and Modica. By the end of the month, the chain began construction on a second restaurant in Grosseto, targeting a December 2026 opening and adding a McDrive service. At the same time, a group of riders performed a horseback stunt at the McDrive lane of a Barletta McDonald’s, creating a viral video that spread on social media.

These events illustrate an ongoing rollout of new McDonald’s locations across Italy, with the company expanding its footprint and generating incidental publicity through unusual customer interactions.

Timeline

  1. 5 days ago

    [BUSINESS] 2 sources
    McDonald's opens second Grosseto outlet and a horse‑riding stunt goes viral at Barletta

    Grosseto begins building its second McDonald’s with a McDrive slated for a December 2026 opening, while horse‑riding customers create a viral McDrive stunt in Barletta.

  2. about 1 month ago

    [BUSINESS] 2 sources
    McDonald's opens new restaurants in Clusone and Modica, Italy

    McDonald's started building a Clusone outlet slated for Oct‑Nov with ~30 jobs, and opened a Modica restaurant on July 3, creating 50 jobs and adding digital kiosks, McCafé and McDrive services.

Sources

maremmaoggi.net · pugliaviva.it