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[SITUATION] · [ACTIVE]
2 clusters · 2 sources · 28 days · First seen · Last updated
Categories: BUSINESS
McDonald's new outlets in Italy
Entities: Barletta · Aurelia Antica · McDrive · McDonald's · Grosseto
Overview
In early July 2026, McDonald’s announced the opening of two restaurants in the Italian towns of Clusone and Modica. By the end of the month, the chain began construction on a second restaurant in Grosseto, targeting a December 2026 opening and adding a McDrive service. At the same time, a group of riders performed a horseback stunt at the McDrive lane of a Barletta McDonald’s, creating a viral video that spread on social media.
These events illustrate an ongoing rollout of new McDonald’s locations across Italy, with the company expanding its footprint and generating incidental publicity through unusual customer interactions.
Timeline
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5 days ago
[BUSINESS] 2 sourcesMcDonald's opens second Grosseto outlet and a horse‑riding stunt goes viral at BarlettaGrosseto begins building its second McDonald’s with a McDrive slated for a December 2026 opening, while horse‑riding customers create a viral McDrive stunt in Barletta.
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about 1 month ago
[BUSINESS] 2 sourcesMcDonald's opens new restaurants in Clusone and Modica, ItalyMcDonald's started building a Clusone outlet slated for Oct‑Nov with ~30 jobs, and opened a Modica restaurant on July 3, creating 50 jobs and adding digital kiosks, McCafé and McDrive services.
Sources
maremmaoggi.net · pugliaviva.it