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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 7 sources · 16 days · First seen · Last updated

Mercedes-AMG V8 engine strategy

Overview

Mercedes-Benz is adjusting its powertrain strategy following feedback that the company underestimated demand for large-displacement engines. CEO Ola Källenius acknowledged that the transition of certain models, such as the C63, to four-cylinder plug-in hybrid setups resulted in a failure to retain the entire customer base.

In response, AMG CEO Stefan Weckbach confirmed a return to V8 engines for specific high-performance segments, including the expected launch of a V8-powered CLE 63. While the company maintains its electrification goals, it will not bring the eight-cylinder engine back to the C63 line due to high development costs.

Subsequent developments highlight the release of V8-powered performance models, such as the W205 generation C 63 S Coupé and the CLE 646 Spezialanfertigung. The latter features a 4.0-liter twin-turbo V8 with a flat-plane crankshaft, delivering 637 horsepower.

Entities

Mercedes-Benz · Mercedes-AMG · Akrapovic · KW · Ola Källenius

Timeline

  1. [BUSINESS] 7 sources
    Mercedes-AMG releases V8-powered performance coupes

    Mercedes-AMG showcases its V8 performance capabilities through the C 63 S Coupé and the high-performance, rear-wheel-drive CLE 646 Spezialanfertigung.

  2. [BUSINESS] 2 sources
    Mercedes-AMG to reintroduce V8 engines following customer feedback

    Mercedes-AMG is reintroducing V8 engines, including a V8-powered CLE 63 next year, after CEO Ola Källenius admitted the company underestimated the demand for traditional large-displacement engines.

Sources

evocars-magazin.de · fehmarn24.de · ibtimes.com.au · kurierverlag.de · schakenopschool.be · volksfreund.de · wz.de