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Mexico Pueblo Mágico program development

Overview

Huasca de Ocampo, located in Hidalgo, is marking the 25th anniversary of its designation as Mexico’s first ‘Pueblo Mágico’ (Magical Town). Since the program began on October 5, 2001, the network has grown to include 177 destinations intended to promote historical, cultural, and natural heritage.

The program has established a significant economic ecosystem involving artisans, hotels, and tour operators. Data from the Secretaría de Turismo (Sectur) indicates the network generated 35,275 million pesos in 2025, a 3.7% increase from the prior year, with revenues reaching 20,795 million pesos between January and July 2026.

Sectur has announced an upcoming evaluation phase for all 177 destinations, scheduled for October and November 2026, to identify opportunities for development and improvement.

Entities

Universidad Tecnológica de Xicotepec de Juárez · Huauchinango · Secretaría de Turismo · Rogelio López Angulo · Museo Nacional de Culturas Populares

Timeline

  1. [BUSINESS] 2 sources
    Huasca de Ocampo marks 25 years as Mexico’s first Pueblo Mágico

    Celebrating 25 years since Huasca de Ocampo became Mexico’s first ‘Pueblo Mágico,’ the tourism program now covers 177 destinations and generates billions of pesos in economic activity.

  2. [CULTURE] 2 sources
    Huauchinango celebrates 11 years as a Pueblo Mágico

    Huauchinango celebrated 11 years as a ‘Pueblo Mágico’ with gastronomic showcases and musical performances to promote the cultural identity of the Sierra Norte de Puebla.

Sources

alminuto.mx · foodandpleasure.com · labs.com · lineadirectaportal.com