[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 5 sources · 30 days · First seen · Last updated

Mexico toy industry export growth to the United States

Overview

Mexico is increasing its market share in the United States toy industry as companies diversify supply chains away from China. Data from the United States International Trade Commission (USITC) indicates that Mexico’s share of U.S. toy imports rose from 2.3% in 2022 to 8.5% between January and July 2026.

By mid-2026, Mexico became the third-largest supplier of dolls, toys, and games to the U.S., with imports reaching $884 million, a 13.2% increase from the previous year. This growth occurs as U.S. imports of toys manufactured in China fell by 20.9% annually to $5.596 billion. While China maintains a 53.7% market share, its dominance has declined from levels near 80% observed between 2022 and 2024.

Entities

Walmart de México · Sam’s Club · Mattel · Soriana · Profeco

Timeline

  1. [BUSINESS] 3 sources
    Mexico expands U.S. toy market share as China imports decline

    Mexico is becoming a major toy supplier to the U.S., reaching an 8.5% import share by mid-2026 as American companies reduce reliance on Chinese manufacturing.

  2. [BUSINESS] 2 sources
    Mexico consumer trends: Profeco survey, private label growth, and Mattel performance

    Mexico sees shifts in consumer trends as Profeco seeks 2027 product analysis input, private label brands gain market share, and Mattel reports growth driven by Hot Wheels despite Barbie sales declines.

Sources

confidencial.digital · eldemocrata.com · impactonoticiascr.com · merca20.com · xataka.com.mx