< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 8 sources · 15 days · First seen · Last updated

Montenegro tourism season extension strategies

Overview

Montenegro is exploring and promoting integrated tourism models to extend its tourism season beyond the summer months.

In early September 2026, a delegation of Montenegrin journalists and editors visited Kyrenia to observe the Merit International model. This approach integrates hospitality, gastronomy, wellness, and casino services to stimulate year-round economic activity. Experts noted that such a model can drive broader economic chains in construction and trade, though they emphasized the need for oversight and responsible gaming.

Later in the month, Montenegro’s Tourism Minister Simonida Kordić participated in a global conference in Armenia to promote health tourism. Kordić advocated for a model that combines medical services with nature, wellness, and gastronomy. She cited the Dr Simo Milošević Institute in Igalu as a primary example of how rehabilitation and prevention programs can sustain tourism activity outside of the traditional summer season.

Entities

Montenegro · Kyrenia · Dr Simo Milošević Institute · İsmet Esenyel · Burhan Genç

Timeline

  1. 4 days ago

    [BUSINESS] 5 sources
    Montenegro promotes health tourism potential at Yerevan conference

    Montenegro's Tourism Minister Simonida Kordić highlighted the country's health tourism potential at a global conference in Armenia, emphasizing integrated medical and wellness experiences.

  2. 19 days ago

    [BUSINESS] 3 sources
    Merit International tourism model gains attention in Montenegro media

    Montenegrin media outlets analyzed Merit International’s integrated tourism model in Kyrenia, highlighting its potential to extend seasonal tourism through combined hospitality, wellness, and entertainment.

Sources

bizniscg.me · borba.me · etv.me · gov.me · kibrisgazetesi.com · kibrisgenctv.com · sondakikakibris.com · vijesti.me