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[SITUATION] · [QUIET] · [CULTURE]
2 clusters · 6 sources · 30 days · First seen · Last updated
m:tel road safety campaign in Bosnia and Herzegovina
Overview
Telecommunications company m:tel launched its annual road safety campaign, ‘Leave your phone while driving’, in late August. The initiative, conducted in partnership with the Ministry of Transport and Communications of Republika Srpska and other local agencies, aims to combat driver inattention. Data cited from the Republika Srpska Traffic Safety Agency indicates that mobile phone use is a primary factor in the approximately 25 percent of traffic accidents caused by distraction.
By late September, the company began concluding the advertising phase of the campaign, which utilized billboards, posters, and media slots. While the specific promotional phase is transitioning to other topics, m:tel stated that the core message of the initiative has no expiration date.
Entities
m:tel · Agency for Road Safety · Ministry of Transport and Communications of Republika Srpska · Auto-Moto Association of Republika Srpska · Republika Srpska Traffic Safety Agency
Timeline
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10 days ago
[CULTURE] 3 sourcesm:tel concludes phase of road safety campaignm:tel is concluding a phase of its ‘Leave your phone while driving!’ campaign, highlighting that driver distraction causes roughly 25% of traffic accidents.
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about 1 month ago
[CULTURE] 3 sourcesm:tel launches road safety campaign against distracted drivingm:tel has renewed its ‘Leave your phone while driving’ campaign in Republika Srpska to combat distracted driving and improve road safety for children and pedestrians.
Sources
atvbl.rs · bigportal.ba · minimagazin.info · mojdoboj.info · otvoreno.me · srpskainfo.com