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2 clusters · 6 sources · 3 days · First seen · Last updated

Natura operational and technological expansion

Overview

Natura is expanding its operational capabilities and technological integration to address market growth and environmental risks.

In Mexico, the company is working to increase locally produced goods from 30% to 60% by reinforcing its manufacturing plant in Celaya, Guanajuato. This expansion includes a 7 million peso investment to develop its local supplier chain. Additionally, Natura has introduced ‘The Future P&L’, a platform designed to help businesses quantify environmental, social, and governance (ESG) impacts within financial decision-making.

To manage climate-related challenges such as El Niño, Natura is integrating predictive artificial intelligence through a partnership with MeteoIA. This collaboration resulted in the Socio-climatic Risk Radar, a tool used to assess and map corporate and operational risks. The company also utilizes the Natura-GIS geographic information system to monitor harvests and socio-biodiversity assets, alongside a ‘Calamity Protocol’ that has been activated over 30 times since 2020 to respond to emergencies like floods and wildfires.

Entities

Natura · Avon · Africa Creative · World Meteorological Organization · MeteoIA

Timeline

  1. 18 days ago

    [BUSINESS] 2 sources
    Natura integrates AI to mitigate climate and El Niño risks

    Natura is implementing AI-driven tools and geographic monitoring to mitigate climate risks and El Niño impacts, reflecting a broader market shift toward climate adaptation technologies.

  2. 21 days ago

    [BUSINESS] 4 sources
    Natura expands Mexican operations and launches ESG financial tool

    Natura is expanding its Mexican market presence by boosting local production in Celaya and has launched a free platform, ‘The Future P&L’, to help companies quantify social and environmental impacts.

Sources

diariodopara.com.br · economiasustentable.com · estrategia-sustentable.com.mx · guanajuatoinforma.com · laregiontam.com.mx · riuspjr.com.br