Netflix expansion and local content in Latin America

Overview

Netflix is marking 15 years of operations in Latin America, a region described by Vice President of Content Francisco Ramos as the company’s first site of international expansion. The platform has focused on local content to drive growth, a strategy highlighted by the 2015 Mexican series ‘Club de Cuervos’, which served as the company’s first non-English language production.

In Mexico specifically, the company has produced or co-produced over 200 titles between 2016 and 2025 through collaborations with more than 50 production houses. To celebrate this milestone, Netflix announced 15 upcoming Mexican productions across various genres, including projects directed by Luis Estrada and Diego Luna. The company’s filming footprint in Mexico has also expanded, with approximately 50% of locations situated outside of Mexico City.

Entities

Netflix · Juan Rulfo · Luis Estrada · Francisco Ramos · Diego Luna

Timeline

1 day ago

[BUSINESS] 3 sources
Netflix celebrates 15 years in Mexico with new local productions
Netflix marks 15 years in Mexico by announcing 15 new local productions and highlighting its history of producing over 200 titles in the country since 2016.
5 days ago

[BUSINESS] 5 sources
Netflix celebrates 15 years of expansion in Latin America
Netflix marks 15 years in Latin America, highlighting the region as a key market for international expansion and a sophisticated consumer of both local and global content.

Sources

laverdadpa.com · lavozdemichoacan.com.mx · mayacomunicacion.com.mx · merca20.com · niubie.com · punto.mx · revistamoi.com · rpp.pe