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4 clusters · 8 sources · 33 days · First seen · Last updated

Oatly business and product expansion

Overview

Oatly has continued to expand its product offerings and market insights. The company recently introduced three new flavors: Matcha Latte, Popcorn Barista Edition, and Churros Barista Edition, designed for both direct consumption and barista use.

Following a period of business recovery and its first full year of profitability in 2025, the company released its 2026 ‘Future of Taste’ report. Based on insights from over 200 industry experts, including baristas and mixologists, across 21 countries, the report identifies several primary trends. These include the rise of functional or medicinal drinks using botanicals and herbs, such as ginger, hibiscus, and lavender, which 40 percent of surveyed professionals identified as a leading trend. The report also notes a growing interest in fermentation, with 56 percent of experts highlighting its importance, specifically regarding traditional drinks like tepache, kvass, and Turkish şalgam. Additionally, there is an emphasis on unique textures, such as coffee jelly, and a return to cafés as hubs for human connection.

To support these trends, Oatly launched a seasonal recipe lookbook featuring drinks like coconut pandan clouds and preserved lemon matcha. Industry forecasts for 2027, shared by Oatly and Nestlé USA, further indicate a growing demand for botanical and fermented ingredients. Data also suggests a shift toward fruit-forward coffee profiles, noting a significant rise in online interest for flavors like ‘banana bread lattes’. These trends suggest that consumers, particularly Gen Z, are increasingly seeking expressive, functional, and dessert-like flavor profiles in their beverages.

Entities

Oatly · CultureLab · T. Hasegawa USA · Nestlé USA

Timeline

  1. [BUSINESS] 2 sources
    Oatly report identifies botanical and fermented trends in café menus

    An Oatly report reveals emerging café trends, including a rise in botanical ingredients, fermented drinks like kombucha and tepache, and a focus on unique beverage textures.

  2. [BUSINESS] 2 sources
    Oatly and Nestlé forecast shifting beverage trends for 2027

    Oatly and Nestlé reports forecast major beverage shifts for 2027, highlighting a rise in botanical ingredients, fermented flavors, and fruit-forward coffee options like banana bread lattes.

  3. [BUSINESS] 2 sources
    Oatly releases 2026 Future of Taste report

    Oatly's 2026 Future of Taste report predicts shifts toward functional botanical drinks, unique textures, and wellness-focused ingredients in the global beverage industry.

  4. [BUSINESS] 2 sources
    Oatly expands plant-based milk lineup with new flavors

    As demand for plant-based dairy alternatives grows, Oatly has expanded its lineup with new Matcha, Popcorn, and Churro flavored oat milks.

Sources

fhm.nl · foodblogalliance.com · foodrepublic.com · greenqueen.com.hk · retailtimes.co.uk · tasted4you.be · thegardenmagazine.com · timesnownews.com

This summary has been updated 2 times: see revision history