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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 4 sources · 13 days · First seen · Last updated
On expansion into football footwear
Overview
Swiss sportswear brand On has initiated an expansion into the football sector, appointing Thierry Henry as Director of Football. The brand is utilizing its LightSpray technology, a process where a robotic arm applies a continuous thermoplastic filament to create lightweight, seamless footwear in approximately three minutes.
Development of the new line involves collaboration with high-profile athletes, including Kylian Mbappé for boot design and Sydney Schertenleib to explore specialized products for women’s football. Following the initial announcement in September 2026, the company has since revealed prototypes featuring thin, translucent uppers created through the single-process filament spraying method. After testing in training and competitive environments, the brand’s debut football boots are scheduled for release in 2027.
Entities
Timeline
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[BUSINESS] 2 sourcesOn reveals LightSpray football boot prototypes via Thierry Henry
On's Director of Football Thierry Henry revealed prototypes of the brand's new LightSpray football boots, which use robotic filament spraying to eliminate traditional seams. Public release is set for 2027.
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[BUSINESS] 2 sourcesThierry Henry leads football division expansion for On
Thierry Henry is leading the football division for Swiss brand On, utilizing LightSpray technology and collaborating with athletes like Kylian Mbappé to develop innovative football boots.
Sources
complex.com · footyheadlines.com · futbol.as.com · gqitalia.it