Paris Marathon organizational transition

The Paris Marathon is undergoing a major organizational transition ahead of its 50th anniversary in 2027. Starting that year, the event will be managed by Cadence—a group comprising Havas Events, Keneo, and Avena Event—replacing the Amaury Sport Organisation (ASO), which has organized the race since 1998.

The Council of Paris has awarded Cadence the rights to organize the marathon from 2027 through 2030. This change introduces significant modifications to the event model, including new environmental policies and pricing structures. Due to high demand, the registration process will shift from a first-come, first-served system to a lottery-based system for public bib assignments.

For the 2027 edition, ASICS has become the title partner, officially renaming the event the ‘ASICS Marathon de Paris’. HOKA will continue its title partnership for the Paris Half Marathon. Registration for the 2027 events opens in September, with prices set at 169 euros for the marathon and 79 euros for the half marathon. To accommodate groups, runners can register in clusters of two to six people; if one member is selected in the draw, the entire group receives a bib.