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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 4 sources · 4 days · First seen · Last updated
Pet ownership and industry trends in Spain
Overview
Pet ownership in Spain has seen significant growth, with populations reaching between 28 million and 30 million animals. Data indicates that 61% of households live with companion animals, and the number of dogs in the country now exceeds the number of children under the age of 12.
This demographic shift is accompanied by increased consumer spending. Pet product purchases rose by 21% during the first eight months of 2026 compared to the previous year, and average spending per pet has increased by 28% over the last five years. This trend is driven largely by younger generations, such as Millennials and Generation Z, who increasingly view pets as family members.
Entities
Spain · Klarna · Real Sociedad Canina de España · EAE Business School · ANFAAC
Timeline
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[BUSINESS] 2 sourcesSpain pet product purchases increase by 21%
Pet product spending in Spain rose 21% in early 2026, driven by a cultural shift toward treating pets as family members, particularly among Gen Z and millennials.
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[CULTURE] 2 sourcesSpain pet population reaches over 30 million
Spain's pet population has reached over 30 million, with dogs and cats making up the majority of companion animals in 61% of households.
Sources
canal44.com · caraotadigital.net · interempresas.net · okdiario.com