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3 clusters · 7 sources · 17 days · First seen · Last updated
Polish newspaper and weekly circulation trends
Overview
The Polish press market experienced a general decline in circulation during the first half of 2026. Major daily newspapers saw significant drops in sales, including a 15.2% decrease for ‘Fakt’, a 13.7% fall for ‘Super Express’, and a 17.9% decline for ‘Gazeta Wyborcza’. Business-oriented titles were particularly affected, with ‘Puls Biznesu’ losing 44.2% of its circulation. The sports newspaper ‘Przegląd Sportowy’ was a notable exception, seeing an 8.7% increase attributed to interest in the football World Cup.
Within the weekly magazine segment, trends were mixed. While ‘Tygodnik Powszechny’ recorded a notable 13% increase in sales, reaching an average of 22,988 copies, other major titles saw declines. Segment leader ‘Polityka’ experienced a 7.4% drop to 67,634 copies. Other weekly publications also reported falling numbers: ‘Newsweek Polska’ fell by 2%, ‘Do Rzeczy’ dropped by 19%, ‘Sieci’ decreased by 20.6%, and ‘Gazety Polskiej’ saw a 30.3% reduction.
‘Tygodnik Powszechny’ has emerged as a rare growing title in a market where nine other titles in the Polish Reading Research (PBC) ranking saw a combined sales decline of 9.83%. This growth is primarily driven by a 69.7% surge in e-edition sales, which rose from 5,186 to 8,799 copies. Although print sales for the title decreased by 6.4%, the digital expansion resulted in a total sales increase of 2,642 copies. Digital editions now account for over 38% of the publication’s total sales, up from less than 26% the previous year.
Entities
Tygodnik Powszechny · Rzeczpospolita · Gazeta Wyborcza · Wojciech Kuśpik · Newsweek Polska
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Tygodnik Powszechny increased its sales by 13 percent in the first half of 2026. www.press.pl
- [○ 1 SOURCE] The average sales for Tygodnik Powszechny reached 22,988 copies. www.press.pl
- [○ 1 SOURCE] Polityka was the best-selling title in the opinion weekly segment in the first half of 2026. www.press.pl
- [○ 1 SOURCE] Polityka's average sales were 67,634 copies, a 7.4 percent decrease compared to the first half of 2025. www.press.pl
- [○ 1 SOURCE] Newsweek Polska's average sales were 56,625 copies, representing a 2 percent decrease. www.press.pl
- [○ 1 SOURCE] Tygodnik Powszechny's e-edition sales grew by 69.7 percent. www.press.pl
- [○ 1 SOURCE] Do Rzeczy sales fell by 19 percent to 20,730 copies. www.press.pl
- [○ 1 SOURCE] Sieci sales decreased by 20.6 percent to 19,627 copies. www.press.pl
Timeline
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20 days ago
[BUSINESS] 3 sourcesPolish weekly magazine sales show mixed trends in H1 2026Polish weekly magazine sales in H1 2026 showed mixed results, with Tygodnik Powszechny growing 13% while market leader Polityka saw a 7.4% decline.
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24 days ago
[BUSINESS] 4 sourcesTygodnik Powszechny sees growth amid Polish press market declineTygodnik Powszechny is the only title seeing growth in the Polish press market, driven by a 69.7% increase in digital e-edition sales during the first half of 2026.
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about 1 month ago
[BUSINESS] 4 sourcesPolish Daily Newspapers See Significant Circulation Decline in Q2 2026Polish daily newspaper circulation fell 14.7% in Q2 2026, with major titles like Fakt and Gazeta Wyborcza seeing double‑digit drops, while sports paper Przegląd Sportowy rose 8.7% amid World Cup interest.
Sources
dentonet.pl · ikc.pl · pilkanozna.pl · press.pl · tygodnikpowszechny.pl · wirtualnemedia.pl · wnp.pl
This summary has been updated 1 time: see revision history