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2 clusters · 13 sources · 3 days · First seen 6 days ago · Last updated 4 days ago

Polish tourism trends in Southern Europe

Overview

Tourism between Poland and Southern Europe is experiencing significant growth. Data from 2025 and early 2026 indicates a surge in Polish travelers visiting Italy, Spain, Greece, and Malta. In Italy, Polish tourists have become a major demographic in regions such as Apulia, with arrivals in Brindisi increasing by 237 percent during the first five months of the year.

Malta has also seen a rise in popularity, reporting nearly 274,000 Polish visitors in the first half of 2026, a year-on-year increase of approximately 50 percent. This growth has made the Polish market the third largest in Europe for Malta. To support these expanding travel patterns, businesses such as the KLEBER GROUP have expanded their presence, opening a new office in Milan to provide consultancy and marketing services for the sector.

Entities

Italy · KLEBER GROUP · Brindisi · Malta · Ryanair

Timeline

4 days ago

[CULTURE] 2 sources
Southern Europe dominates Polish holiday travel trends
Polish travelers are increasingly favoring Southern European destinations, with Italy, Spain, and Greece leading preferences from Kraków, while Malta sees a 50 percent surge in visitors.
6 days ago

[BUSINESS] 11 sources
Poland-Italy tourism grows as KLEBER GROUP opens Milan office
Growing tourism between Poland and Italy is driving economic benefits, with Polish travelers becoming a dominant group in Italian cities like Bari and Brindisi due to increased flight connectivity.

Sources

biznes.interia.pl · fly4free.pl · forsal.pl · kobieta.interia.pl · moj.powiat.pl · natemat.pl · niezalezna.pl · ofeminin.pl · podroze.gazeta.pl · propertynews.pl · rynek-turystyczny.pl · travelmaniacy.pl · turystyka.wp.pl