realme market performance and product expansions

realme has demonstrated strong market performance in India across the hearables and smartphone sectors. In the True Wireless Stereo (TWS) market, the company maintained its leading position in the INR 3,000–5,000 price segment for the second consecutive quarter in Q2 2026, recording 17% year-over-year growth. The realme Buds Air 7 was noted as the best-selling TWS model in the offline channel for this specific price bracket.

In the smartphone segment, the launch of the realme P4s 5G saw significant initial success. Following its release on September 3, 2026, the device became the top-selling smartphone in the INR 30,000–35,000 price range on Flipkart during its first day of sales. The handset features a MediaTek Dimensity 7400 Ultra 5G chipset, a Hyper Vision+ AI chip, and an 8,000mAh battery.

Expanding its product strategy through cultural collaborations, realme announced the realme 16 Pro 5G Harry Potter Edition on September 7, 2026. This special edition is a collaboration with Warner Bros. Discovery Global Consumer Products and features design elements inspired by the Hogwarts universe. Xu Qi, Vice President and CMO of realme, stated the partnership aims to make technology “more engaging for younger consumers by connecting with major cultural franchises.” The device is expected to maintain the technical specifications of the standard model while offering unique aesthetic elements and a co-branded logo.