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2 clusters · 14 sources · 8 days · First seen · Last updated

Renfe corporate rebranding and expansion

Overview

Renfe is undergoing a period of significant organizational and digital transformation. The company announced a major rebranding effort and a digital overhaul of its sales infrastructure. This 160 million euro project, developed with Siemens and Accenture, aims to unify seven different sales channels into a single architecture to improve user experience. The transition to the new system is scheduled to begin in late October, with full operation expected by January 25.

Alongside these digital updates, Renfe is implementing a large-scale workforce expansion. The company is recruiting over 2,000 new professionals, including commercial operators, drivers, and workshop staff. This expansion is accompanied by infrastructure investments, such as the modernization of the Miranda de Ebro maintenance base and the establishment of a Digital Competence Center.

Entities

Renfe · Miranda de Ebro · Sonia Segade · Siemens · Álvaro Fernández Heredia

Timeline

  1. [BUSINESS] 2 sources
    Renfe expands workforce with 2,000 new hires and facility investments

    Renfe is expanding its workforce by over 2,000 professionals, including 680 new commercial operators, while investing in modernization and maintaining staff levels at its Miranda de Ebro maintenance base.

  2. [BUSINESS] 12 sources
    Renfe announces major rebranding and new ticket sales system

    Spanish railway operator Renfe is investing approximately 160 million euros to launch a unified ticket sales system and a new corporate identity, featuring a redesigned web and mobile app.

Sources

20minutos.es · creativosonline.org · eixdiari.cat · elcorreodeburgos.com · elplural.com · espormadrid.es · graffica.info · hosteltur.com · laciutat.cat · lanocion.es · lasemainedansleboulonnais.fr · ocio.diariodemallorca.es · upday.com · web.eldia.es