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It was preserved as a record on September 10; the timeline below shows how it unfolded, with sources. Get the briefing to follow the top situations still developing: three emails a week, sourced and in order.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 8 sources · 8 days · First seen · Last updated

Retail impact of the 2026 World Cup

Overview

Retailers in New Zealand and Brazil have reported significant financial performance driven by consumer interest in the 2026 World Cup.

In New Zealand, Briscoe Group Limited saw a 0.25 percent revenue increase to approximately $193 million for the second quarter of 2026. This growth was primarily fueled by a 4.84 percent rise in its sporting-goods division, which manager Rod Duke linked to the FIFA World Cup and various local sporting events.

In Brazil, Grupo SBF reported a 62.7 percent increase in adjusted net profit for the same period, reaching R$ 141.9 million. The company achieved record consolidated net revenue of R$ 2.2 billion, driven by the sale of over 1.5 million tournament-related items. CEO Gustavo Furtado noted that the results were the product of a new growth cycle and strategic planning that began over a year in advance.

Entities

Rod Duke · Rebel Sport · Gustavo Furtado · Nike · Briscoe Group Limited

Timeline

  1. about 1 month ago

    [BUSINESS] 6 sources
    Grupo SBF reports 63% profit increase driven by World Cup sales

    Grupo SBF reported a 62.7% increase in Q2 2026 adjusted net profit to R$ 141.9 million, driven by record sales of sports merchandise during the 2026 World Cup.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Briscoe Group posts modest sales growth as World Cup lifts sporting goods

    Briscoe Group posted modest sales growth in Q2 2026, with group sales up 0.25% to $193 million and sporting goods rising 4.84% on World Cup excitement, while homewares fell; net profit forecast at least $27 m.

Sources

brasilemfolhas.com · exame.com · insideretail.co.nz · maquinadoesporte.com.br · moneyreport.com.br · moneytimes.com.br · sharecafe.com.au · spacemoney.com.br