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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 9 sources · 2 days · First seen · Last updated

Retail restructuring in Busan

Overview

Lotte Department Store is diversifying its retail offerings in Busan, including the launch of a specialized ‘Fandom Space’ at its main store. This new zone focuses on intellectual property (IP) products such as animation, games, and characters to target younger demographics.

Simultaneously, a major structural shift is occurring in the regional market as Shinsegae Group has agreed to acquire Lotte’s Centum City branch. Shinsegae intends to integrate this property into a larger ‘Shinsegae Town’ commercial hub. In response, Lotte is pursuing a ‘select and focus’ strategy, selling non-core assets to concentrate resources on its primary locations, including the Busan Main branch.

Entities

Lotte Department Store · Busan · Park Ju-hyeong · Bandai · San-X

Timeline

  1. [BUSINESS] 8 sources
    Shinsegae to acquire Lotte Department Store Centum City branch

    Shinsegae Group is acquiring Lotte Department Store’s Centum City branch in Busan to develop a massive ‘Shinsegae Town’ lifestyle hub featuring shopping, hotels, and offices.

  2. [BUSINESS] 2 sources
    Lotte Department Store opens IP-themed Fandom Space in Busan

    Lotte Department Store is opening ‘Fandom Space’ in Busan, a 1,785㎡ specialized zone for animation, games, and character goods to target the growing 2030 demographic.

Sources

biz.heraldcorp.com · joseilbo.com · koreaherald.com · linkmagazine.nl · m.imaeil.com · m.koreatimes.co.kr · seoul.co.kr · socialvalue.kr · zdnet.co.kr