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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 12 days · First seen · Last updated

Riot Games Riftbound TCG launch in South Korea

Overview

Riot Games launched Riftbound, a physical trading card game (TCG) based on the League of Legends universe, in South Korea. The launch included a showcase in Seoul featuring unique mechanics and exclusive content, such as an ‘Ahri Gumiho Overnumber Card’ inspired by traditional Korean clothing. The company established a competitive roadmap for the region, including a ‘Korea Major’ event planned for December.

Following the launch, the Riftbound pop-up store at the IPARK Mall in Seoul saw significant commercial success, attracting approximately 17,000 visitors in its first 11 days and generating over 1.1 billion won in revenue. This activity reflects broader trends in the TCG market, which is seeing increased consumer demand and expansion into digital and institutional platforms.

Entities

Riot Games · IPARK Mall · Riftbound · Chenglan Chai · Coinbase

Timeline

  1. [BUSINESS] 2 sources
    Trading Card Game market expands through retail surges and digital platforms

    The TCG market is surging, with Riot Games' new League of Legends card game driving massive retail sales in Korea, while Coinbase prepares to launch a digital-to-physical Pokémon card service.

  2. [TECHNOLOGY] 3 sources
    Riot Games launches Riftbound TCG in South Korea

    Riot Games has launched Riftbound, a physical League of Legends-based trading card game, in South Korea, featuring exclusive local content and a roadmap to unify global release schedules by 2028.

Sources

biz.heraldcorp.com · byline.network · sportschosun.com · zdnet.co.kr