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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 3 days · First seen · Last updated
Rockhampton Brahman Week bull sale
Overview
The Rockhampton Brahman Week bull sale at Gracemere began with 735 bulls catalogued for a three-day event. On the first day, 245 bulls were sold with a vendor average of $12,877, a figure trending above the previous year’s overall average of $11,540.
The event concluded with a total gross of $9,714,468 from 708 bulls sold, an increase from the $8.22 million gross recorded the previous year. The sale achieved a 98% clearance rate overall, while the grey bull category reached a 99% clearance rate with a gross of $5,442,000. A red Brahman bull, My Ee C Gilgai, sold for $200,000, matching the sale record for red Brahmans.
This year’s sale featured a new digital integration using QR codes in the catalogue. These codes linked to the BreedLOGIC platform, managed by the Agricultural Business Research Institute (ABRI), to provide instant access to animal data, pedigrees, and Estimated Breeding Values (EBVs). Industry feedback regarding this innovation was mixed.
Entities
Rockhampton Brahman Week · CQLX · Gracemere · BreedLOGIC · Queensland Country Life
Timeline
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[BUSINESS] 2 sourcesRockhampton Brahman Week concludes with $9.7 million gross
Rockhampton Brahman Week concluded with a $9.7 million gross, highlighted by a record-equaling $200,000 red Brahman bull sale and the introduction of QR codes for digital livestock data access.
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[BUSINESS] 2 sourcesRockhampton Brahman Week bull sale begins at Gracemere
The Rockhampton Brahman Week bull sale has begun at Gracemere, with day one averages reaching $12,877, outpacing last year's performance.
Sources
northqueenslandregister.com.au · queenslandcountrylife.com.au