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2 clusters · 6 sources · 6 days · First seen · Last updated

Sake culture and tourism trends in Japan

Overview

Developments in Japan highlight a growing interest in sake culture through local events and tourism initiatives.

In Obihiro, Hokkaido, a sake tasting event titled ‘Nihon Meimonshu Obihiro Tomo no Kai’ is scheduled for October 8. Organized by local specialist Kuraya, the event will feature approximately 50 varieties of sake and shochu from 11 different breweries. This event marks a return to tradition, having been held for over 30 years before being suspended in 2019 due to the pandemic.

Simultaneously, Kamenoi Hotel is launching limited-edition ‘Goshuincho’ (sake stamp books) across 39 locations starting October 1 to coincide with ‘Sake Day.’ These books, developed with Kakimoto Shoji, allow travelers to collect labels from 270 certified breweries nationwide. This move responds to rising trends in alcohol-focused tourism, with Hokkaido currently ranking as the most popular destination for sake brewery trips.

Entities

Kuraya · Kakimoto Shoji · Kamenoi Hotel · Obihiro · Hankyu Travel

Timeline

  1. [CULTURE] 2 sources
    Kamenoi Hotel launches sake label collection books to promote brewery tours

    Kamenoi Hotel is launching original sake label collection books to promote brewery tours, amid rising popularity for alcohol-themed travel in Japan, with Hokkaido leading as a top destination.

  2. [CULTURE] 4 sources
    Obihiro to host sake tasting event featuring 50 varieties

    The ‘Nihon Meimonshu Obihiro Tomo no Kai’ sake tasting event will be held on October 8 in Obihiro, featuring 50 varieties from 11 Japanese breweries.

Sources

dtimes.jp · hochi.news · hokkaido-nl.jp · news.cube-soft.jp · prtimes.jp · the-miyanichi.co.jp