Samsung Electronics business and supplier initiatives

Samsung Electronics is implementing various business expansion and support initiatives across its consumer and supply chain divisions.

In its consumer segment, the company is expanding its appliance subscription business to include B2B services and specialized consumer packages. The new B2B model targets institutions like hospitals and hotels to convert capital expenditures into operating costs, offering specialized support such as 48-hour emergency response. For individual consumers, Samsung is introducing tailored packages including the ‘Newlywed Pass’ for single-person households and the ‘Easy Care Pass’ to assist senior citizens with product usage and maintenance.

Simultaneously, the company has launched the ‘DS Together’ initiative to support employees of its semiconductor division suppliers. This program includes ‘Win-Win Cafes’ at partner sites and ‘Movie Day’ events for employees and their families. Samsung also maintains broader shared growth programs involving financial support, technical enhancement, and safety incentives for its partner companies.