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2 clusters · 3 sources · 13 days · First seen · Last updated

Sarawak cultural heritage and tourism promotion

Overview

Sarawak is implementing various initiatives to promote and preserve its cultural heritage through youth engagement and digital innovation.

Initial efforts focused on the launch of the Miss Sarawak Tourism 2026 competition in Kuching. This program, themed ‘The Face of Sarawak Tourism’, aims to develop tourism ambassadors capable of representing the state’s 34 ethnic groups. The competition includes local finalists and international delegates to foster cultural exchange and tourism diplomacy.

Subsequent efforts have expanded into digital preservation through the Old Kuching Smart Heritage (OKSHE) initiative. This project involves students from Universiti Malaysia Sarawak (UNIMAS) in documenting historical architecture and social histories via video and photography. Authorities are also emphasizing the protection of lesser-represented ethnic heritages, such as the Bisaya, Lun Bawang, Kedayan, and Jati Miriek communities, by encouraging the use of social media to promote traditional customs and music.

Entities

Sarawak · Snowdan Lawan · Miss Sarawak Tourism 2026 · Joeyce Hii · Kuching

Timeline

  1. [CULTURE] 2 sources
    Sarawak promotes digital preservation of cultural heritage

    Sarawak is leveraging digital technology and youth involvement to preserve the heritage of Kuching and lesser-represented ethnic groups like the Bisaya to support sustainable tourism.

  2. [CULTURE] 2 sources
    Sarawak launches Miss Sarawak Tourism 2026 to promote regional culture

    The Miss Sarawak Tourism 2026 competition has launched in Kuching, aiming to train youth ambassadors to promote Sarawak’s diverse culture and heritage to an international audience.

Sources

borneotalk.com · dayakdaily.com · tvsarawak.my