Shake Inc. recruitment optimization for SMEs

Shake Inc. has released a series of reports and tools through its HRShaker service designed to improve recruitment outcomes for small and medium-sized enterprises (SMEs) in Japan.

Initial reports based on data from 107 companies suggest that recruitment failures often result from inadequate planning regarding salary, exposure, and duration. The findings emphasize the need for matching regional salary standards and quantifying company strengths, such as overtime hours or paid leave usage. The company also noted that for certain senior recruitment sectors, providing a telephone number may be more effective than digital forms, as approximately 33% of applicants drop out of web forms.

Following these reports, Shake Inc. released a ‘Recruitment Health Check’ diagnostic checklist. This tool helps businesses categorize recruitment failures into three axes: exposure, manuscript quality, and terms/conditions. The diagnostic framework specifies that if a posting has fewer than 20,000 impressions, the issue is exposure; if impressions are high but the click-through rate is below 5%, the issue is the manuscript; and if the click-through rate is sufficient but the application rate is below 1.5%, the issue lies in employment terms like salary or working conditions.