South Korean SME global export initiatives

The South Korean government and local municipalities have launched several programs to assist small and medium-sized enterprises (SMEs) in entering international markets.

The Ministry of SMEs and Startups introduced the ‘2026 K-Export Strategic Items’ program, which selected 188 products across the beauty, household, food, and fashion sectors. This initiative leverages partnerships with major domestic distributors like Olive Young and Lotte Mart to provide SMEs with access to overseas distribution networks and influencer marketing.

Complementing these national efforts, regional initiatives in Seoul and Yongin are facilitating market entry through networking and direct consultations. The Seoul Business Agency hosted the ‘SEOUL VIBE 2026’ event to connect K-brands with global creators, specifically targeting the North American market in collaboration with AMCHAM Korea. Meanwhile, the Yongin Industry Promotion Agency and KOTRA conducted export consultations for companies specializing in cosmetics, food, and pet supplies, resulting in over $1 million in potential contracts with buyers from the United States, Canada, and China.