Streaming platforms expand video podcast monetization

Major streaming platforms are expanding their video podcast capabilities and monetization tools internationally, with a particular focus on markets such as Brazil, Mexico, and Japan.

Amazon Music has expanded its video podcast catalog globally, moving the feature beyond the United States to include Canada, the United Kingdom, Mexico, Brazil, and Japan. The expansion involves partnerships with hosting providers like ART19 and Triton Digital’s Omny Studio. To support creators, Amazon Music introduced new monetization features, including the dynamic insertion of video advertisements alongside existing sponsorships.

Concurrently, Spotify has launched the Spotify Partner Program in Brazil as part of an expansion into over 35 new markets. This program utilizes a ‘Premium Video Revenue’ model, which provides payouts based on the time Premium subscribers spend watching video content. In Brazil, the program requires creators to meet specific residency, hosting, and viewership thresholds, following a 60% increase in video podcast consumption in the region.

This expansion into markets like Mexico and Brazil marks a significant geographic push for the initiative. Under the Spotify Partner Program, creators can earn revenue through advertising on the free tier and revenue sharing from Premium subscribers, while retaining 100% of income from their own sponsorships and branded content. To qualify, creators must meet specific engagement metrics, including having at least three published episodes, 2,000 hours of consumption, and 1,000 unique engaged listeners within the last 30 days. For Premium users, the program aims to remove dynamic programmatic ads while preserving organic host-read sponsorships.