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2 clusters · 3 sources · 9 days · First seen · Last updated

Subaru global sales and market performance

Overview

Subaru has reported varied market performance across different regions. In the United States, Subaru of America saw a 1.3 percent increase in August 2026 sales, totaling 62,028 units. This growth was driven significantly by the WRX, which experienced a 191 percent surge in August following the introduction of a more affordable entry-level trim. Other models like the Ascent and Forester also saw monthly increases, though the company’s year-to-date performance shows a 3 percent decline, and Solterra EV sales dropped by 87 percent.

In the Philippines, sales volume for the first half of 2026 fell 41 percent year-on-year. This decline is attributed to vehicle supply shortages, specifically noting that only about 39.5 percent of Forester e-Boxer orders have been fulfilled. To address market needs, the launch of an all-new Subaru Outback is expected in the Philippines during the fourth quarter of 2026.

Entities

Subaru · Crosstrek · WRX · Subaru of America, Inc. · Motor Image

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Subaru reports mixed global sales and announces new Outback launch

    Subaru faces supply shortages and declining sales in the Philippines while seeing a monthly recovery in the US, driven by strong Crosstrek and Forester performance despite EV declines.

  2. 11 days ago

    [BUSINESS] 2 sources
    Subaru WRX sales surge 191% in August

    Subaru of America saw a 1.3% increase in August sales, led by a 191% surge in WRX sedan deliveries following strategic price reductions for entry-level trims.

Sources

autoevolution.com · autojosh.com · carguide.ph