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2 clusters · 6 sources · 7 days · First seen · Last updated
Taiwanese regional tourism promotion in Singapore
Overview
Taiwanese regional governments are actively promoting tourism to the Southeast Asian market, with a specific focus on Singaporean travelers through participation in the NATAS Holidays travel fair.
Chiayi City has reported a 15% year-on-year increase in overnight stays, with Mayor Huang Min-hui noting that Singaporean tourists are becoming a key demographic for cultural exploration. Kinmen County is also targeting this market by promoting its battlefield history and Minnan culture, including plans for a direct charter flight between Kinmen and Kuala Lumpur in November.
Hsinchu City has expanded these efforts by leading a delegation of 15 local tourism businesses to Singapore for the NATAS Holidays 2026 exhibition. This mission included the city’s first independent overseas tourism promotion and B2B business exchange event, which engaged 52 Singaporean travel industry operators. Domestically, Hsinchu is also launching the ‘2026 Zhu Feng Hao Market’ to connect its old city business district with local attractions.
Entities
Singapore · Kinmen County Government · Chiayi City Government · Hsinchu City Government · Kinmen
Timeline
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30 days ago
[CULTURE] 3 sourcesHsinchu City launches local market and international tourism driveHsinchu City is launching the '2026 Zhu Feng Hao Market' in September and has held its first independent tourism promotion event in Singapore to attract Southeast Asian travelers.
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about 1 month ago
[BUSINESS] 4 sourcesTaiwanese regions target Singaporean market via NATAS travel fairTaiwanese regions Chiayi and Kinmen are aggressively targeting the Singaporean market through the NATAS Holidays travel fair to boost international tourism and direct travel links.
Sources
886.news · heartbeats.jp · ltvnews.net · pingtungtimes.com.tw · thehubnews.net · tw.nextapple.com